Your Website Project needs these 6 critical things

Making the decision that your business needs a website is a key step in getting serious about your business when you are starting up.

There are several things you will need before your website project begins and we start designing a site which fully showcases your business, your expertise, your amazing products and incredible services. The sooner you have these organised the sooner we can get started.

1. Definition of your Target Audience

If you haven’t already done so, get intimate with your target audience. Who are they? What do they love and hate? What problem can you solve for them? What resonates well with them? How can you serve them better than your competitors?

Knowing all of these things will help you to decide on your branding and the look and functionality of your website so it is important to get this clear from the beginning.

Like any business, when you are starting up you may be guessing a little, or utilising your past experience to define your target audience.

As your business experience grows and develops you may pivot and this is okay too – but if you don’t have a clear idea of who you serve, then the rest is just guess work.

2. Branding

Your business branding should be the next business asset you create when starting up. It speaks volumes to your target audience about who you are and what you stand for.

Consider the colours and fonts that you will use for your logo and how these will convey your value to your target audience. Images and colour can attract or put off your target audience.

The Psychology of Colour is a whole new world – essentially colour makes us have an emotional response – whether we are aware of it or not.

  • Red is often associated with power or passion, youthfulness and boldness;
  • Orange is friendly, creative, cheerful and confident;
  • Yellow portrays optimism, warmth, clarity;
  • Green can be seen to be environmentally friendly, healthy, peaceful, calming;
  • Blue is trustworthy, dependable, strong;
  • Purple is the colour of royalty, imagination and wisdom;
  • Grey  can be seen as calm, neutral, balanced;
  • Black is serious, sombre, or simple.

Personal experiences and cultural preferences can affect how we interpret colours, so knowing your target audience and what will resonate positive with them is crucial to choosing the right colours for your brand.

3. Key Messages

Along with the key messages your branding collateral will send to your target audience, you will also want to think about the key messages you communicate about your business.

What are they main stories you want to share about your business, what is it that you want people to know and to share about your business?

If you are running a food business you might want people to know that your food is healthy, organic or grown locally – how will you convey these key messages to your target audience? What key words and phrases will you align with your brand?

4. Actions

Knowing what you want your target audience to do when they arrive on your website helps guide your web designer to create the right customer journey through your site. Do you want them to pick up the phone and talk to you, or would you prefer they simply book your service on line?

Perhaps you run a product-based business and your key focus will be having your target audience feel comfortable and confident enough to hand over their credit card details in exchange for your amazing products.

Knowing exactly what you want your target audience to do means your website can be designed with the end in mind. The last thing you want people to do is to leave before they have connected with you. A web designer will help people to do just that.

5. Website Copy (the words)

Copy , or ‘the words’ – or at the very least – section headings with dot points about what those sections should cover is critical to conveying the right brand messages and key words that resonate with your target audience.

Having a professional copy writer to assist or at least someone else to help tell your story can ease the pressure a little.

There are not many business owners that are fantastic at what they do and amazing copy writers – so engaging either your web designer (if that is a service they offer) or a great copy writer can not only ease your to-do list, but can help you truly reflect the essence of your business through the written word.

I wrote more great copy about writing great copy here.

6. Design Ideas

There are infinite possibilities for what your website could look like. Having some idea of what you think will work in your industry or borrowing ideas from other industries can help to narrow down the design.

Be careful not to be drawn into websites that just look great – think about what they are asking you to do – what calls to action to do they have on their site and are you enticed to follow them? Perhaps they have buttons or phone numbers or free downloads that are available which enable people to connect.

When thinking about which websites you like, don’t look at their colours or special effects, think about what the business is, who they might be targeting and how their website might be working on the less conscious level to connect with their audience.

A good web designer will help you work through all of these considerations for your website project and will have skills themselves or contacts in their network to assist you with branding, copy writing, customer journey mapping and so forth.  

When you initially speak to a web designer, ask them which additional skills they can bring to the work or if they have a network to assist you. There can be pluses to both approaches and it is really up to you to decide which will work best for you. You will need to assess your designer’s skills alongside your own skills and abilities to identify the best fit.

Whatever you decide, getting your website up and running, or updating it to more closely reflect your brand and business direction is an exciting project for your business and you should allocate adequate time to be involved in the process.

If you are interested in finding out more, use the big orange button below to book a free Discovery Session and we can talk about all things web design and more.


Found a spelling or grammatical error in this post? Then contact me as soon as possible and let me know. In return for your super proof reading, I will offer you a free 30-minute review of your digital presence and some fresh ideas you can try out for free.

Get in Touch

If you’d like help with your website or your blogging, then make a time to chat by using the orange button below. I can help you to:

1. Clarify your target market.

2. Identify the colours, fonts and images that will resonate with your message and your target market

3. Create keyword rich content to create or update your site and connect with  your target audience

4. Share ideas and strategies about how you can turn lookers to bookers and browsers to buyers.

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