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Domain Names – What The?

From 24 March 2022, eligible businesses that already own an Australian domain extension like .com.au will be able to register a new, shorter, local.au version. Is it needed? Can they benefit small businesses like yours? Yes and No While you can certainly continue to operate under your .com.au and why wouldn’t you when everyone knows […]

Your About Page: What about me?

Since 1982, courtesy of Moving Pictures, we have been asking “What About Me?” The desire to be heard, seen and to belong is epitomised in this classic 80s hit.  But the About page on your website is not the place for you to be seen and heard. What? I don’t want to be the one […]

How to know when it’s time for a website refresh

If you’ve had your website looking the same for more than 2 or 3 years then it may be time to consider a website refresh of your look and content. Google loves websites that are frequently updated with new and useful content. If you have a blog site within your website and you use it […]

3 things you must do before calling a web designer

Before you book that meeting with a new web designer and definitely, before you pick up the phone, there are three key things you need to consider and be able to explain to them. A good web designer will ask you about all of these and it is much more helpful if you are on […]

What is the One Thing?

Your Call to Action is a key piece of information on your website. A great website that converts for your business can be different for every business, organisation and company. Whether you are a start-up or you’ve been in business for years, if you don’t know the one thing then your website will not be […]

What you should know about Google’s helpful content update

Google’s Helpful Content Update is aimed at keeping Google in its top position as the world’s leading search engine.  That really goes without question. They got to be the best by being very good at what they do. And what they do is provide answers to questions. But not just any answer. The right answer […]