We all know that what gets measured, gets done. Whether you are employing staff, or your website to do some of your work for you, measuring the results is an important step to good business management. Google Analytics has a whole new version out – Google Analytics 4. The promise of this new version of the old Google Analytics is much more in-depth analysis and data about what visitors are doing on your site and will help you measure things in a whole new way. Google Analytics 4 - Events Based Tracking Sitting behind the scenes is a whole new…

A Digital Marketing Strategy might sound like a boring document that you spend a lot of time on, put in a drawer and forget about for the rest of the year.Most business owners I know don’t like spending a lot of their time on social media – they love working in their business, but when it comes to working on their business – and specifically the marketing for their business they would rather spend their time anywhere else but there.As we move towards a new year it may be time to consider a new approach to your Digital Marketing. The…

Email might seem old fashioned in the 2020’s. Isn’t everyone on social media?Does anybody even read their email anymore? And won’t it be spammy to be emailing my contacts all the time?And even if I did have a mailing list what would I send them? Why would they want to hear from me? 1. Most Online Users have Email While email may seem old school, it is a very cost effective and convenient way to stay in touch with your target audience and most people - around 96% of all online users - have at least one email address.Even it…

Starting a blog for your business can seem like a great idea and I, for one, would encourage you to do so. But there are some things you need to know if you’ve been considering blogging that not every web designer or marketing guru will tell you. Blogging can be Good For You and your Business Lots of marketers will tell you that blogging is good for your business. Blogging is not just a tool for sharing your favourite recipe, gardening tip or travel adventures (so maybe that doesn't happen so much anymore). Blogging can have many benefits which support your…

Social media is well and truly a part of our lives, whether you use it to keep up with your kids or to organise your business. Getting it right can be critical to your success. Great social media doesn't happen by chance or accident.