Search Engine Optimisation or SEO is the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to get attention to your website and attract prospective and existing customers to your business.
Creating a great ranking website is not a one-time deal. It takes work and consistency to get your site ranking highly in organic search.
Here’s a few things you need to consider, and nail, if you want to improve your SEO game:
Consider what you want your business to be known for, is it your service, your bespoke products, your care, or your time to fulfil orders? Pick one.
What search terms are people likely to be using to find your website? Consider who your target audience is and what problem they will be trying to find answers to at the point when they need your products or services.
Whether it is drip-free candles or gentle, restorative back care, consider what might prompt them to open a Google search page and type something in the search box. What are they looking for?
If you are all in and going for blogging for your business, or you are simply putting together a series of Frequently Asked Questions (FAQs) then you will need to create content that is compelling, easy and interesting to read for your target audience and takes advantage of your keyword searches that people will be using.
Great User Experience
If you are writing for anything that is to be read online, on a phone or desktop make sure that you create articles and blogs that are easy to read. Short paragraphs, a logical sequence of content and images which support your topic all help the reader to comprehend your content easily and quickly – and we all want that these days!
Use the material you write to share posts on social media, make it do at least double duty. Create 2 – 3 social media posts about the blog post and roll them out across a number of days, reminding people to go and read the article and why it will benefit them.
And when you’ve run it some time ago, you can run it again. People will see it in fresh ways and new social media followers can see it for the first time.
Make sure the URL (that is the Universal Resource Locator), or web address, the bit after https:// is clear and reflective of the content within the blog. This improves the likelihood of someone clicking through to your site.
If your website is using an SEO manager (it should be – check with your web designer or manager) then the Search Engine Snippet which shows up in the search results should use your keywords for that article or blog and give a clear idea of what is in the blog – enticing potential readers to click through.
SEO gives visitors a first impression
Creating SEO-rich content can help your target audience engage with you well before they pick up the phone to speak to you about your business. It gives them time to get to know you, understand your brand and for you to build a rapport with them before you even speak.
It also goes a long way to optimising your site for search engine success so more people can find your solution, your service or your products and as small business owners we all want that. It takes time and dedication, but it can bring very definite results and traffic to your site.
But remember, SEO or Search Engine Optimisation is a long game, not a quick fix so be prepared to put in the effort in order to see results.
If you are interested in chatting about how we can help you with your Search Engine Optimisation, improve your Google presence or build a repository of knowledge for your business, then use the big orange button below to get in touch.
Found a spelling or grammatical error in this post? Then contact me as soon as possible and let me know. In return for your super proof reading, I will offer you a free 30-minute review of your digital presence and some fresh ideas you can try out for free.