A Year in Review: 2020 Hindsight

What a year it’s been!  As this will be my last blog for 2020 I thought I would take some time to review some of the highlights of the year!

Yes, I said highlights!

Most business owners I know have had so many ups and downs this year, some worse, some better. Has your business been able to pivot, survive or thrive or have you had to throw in the towel and reinvent yourself? Perhaps you are struggling to find new direction?

Whichever way you have landed during this topsy turvy year I hope you have come out stronger, more resilient and determined to give something amazing to your clients and customers.

Because if it wasn’t for small and medium business owners, this country of ours would look very different. The economy needs us to keep going, to keep pushing through the challenges and keep rising up!

So how on earth can we keep doing this as business owners when we are battling day in and day out just to keep our heads above water?

Here’s a few things that have worked for me, that might work for you too.

Taking Time Out

I feel like I have worked harder than most years during 2020 and yet I have had more time out. Working in peaks and troughs can be invigorating and has kept me going. Taking extra time out and making sure I am technologically disconnected has helped me to reconnect when I need or want to.

Rediscovering the things I enjoy which are totally unrelated to my businesses has been a saving grace. For me it has been time in the garden and time using my hands to create things with textiles – wool, fabric, cotton, threads.

I’ve built extra vegetable gardens, grown organic produce, and created several gorgeous pairs of hand-knitted socks, got my cross-stitch mojo back and finished some craft projects which had been on the back burner for many years.

Staying Connected

This one has been challenging for most of us and at one stage around June I coined the phrase “I’m Zoomxhausted” – meaning I’m exhausted because I’ve spent too much time on Zoom being semi-connected with people.

While we were so fortunate to have that technology to stay connected with people it still doesn’t replace meeting people face to face or doing business over coffee.

We have been relatively lucky in South Australia in regards to restrictions and my favourite meeting rooms (i.e. local cafes) have been able to remain open for the most part, which has meant we could get out and talk to real people, not digitally rendered images of real people.

Having Realistic Expectations

Sometimes I have been known to want to do all the things. But this year I have allowed myself to have more realistic expectations – to be able to manage my time so that I am rested, refreshed and excited about my work and can work on delighting my clients too!

It has been a major learning point for me! And while the temptation is now to try and do all the things again, as we return to some semblance of the normal we had before, I am coaching myself to say “no”, “not yet”, or “not now” to some of the shiny bright things that come through my inbox.

Focusing on the Long Term

While many businesses have been struggling to stay afloat month to month, and many of us have often wondered where the next dollar is coming from to pay the next bill, focusing on the long term has helped me keep my mind and my business activities on the right track.

Some days, keeping my morning routine intact before commencing work was the only thing I felt I could do to stay focused and disciplined, but I did manage to achieve that most days!

Continuing to serve my amazing clients, create written blog materials, post in social media, market my business, reach out to prospects and teach digital marketing has continued to give me a sense of purpose, control and hope for the future.

Being Grateful

I know it sounds corny, but every day I am so grateful for the opportunity to do the work that I do. I have met so many amazing small business owners since I became a small business owner myself – and to all of you I take my hat off!

When I worked in the corporate world, I met people who worked in a job to pay the bills and people who lived for the weekends. People who had very little light in their eyes, not much passion in their work and were repressed by the system to at least some degree.

Small business owners are different! Every day you get up, put your adult pants on, and go out and give your magic to the world! You solve problems no-one has ever solved before; overcome challenges because you can; provide care, services, products and answers to the people around you. Every day you get up and do that, do it knowing that you are inspiring someone, somewhere and you may never know who or how!

“Through hard times come great lessons” – I’m sure someone wise said that once upon a time – and if they didn’t they might have thought it!

If you haven’t already, I recommend taking some time to find the highlights in your 2020.

What were your biggest lessons?

What will you take with you into 2021 and what will you leave behind?

Get in Touch

If you’d like to chat about anything I’ve written above, or you need some support to get through, then please reach out.

If you need help creating something great in 2021, or want your business to easily attract new customers who understand your brand, your values and your unique selling proposition every day then get in touch. The Digital Marketing Mastermind is scheduled to start in January to help you get the year off on the right foot!

Or if you need help with your marketing, website or want to get started with Blogging for Biz, then use the big orange button and Let’s Do This!


Found a spelling or grammatical error in this post? Then contact me as soon as possible and let me know. In return for your super proof reading, I will offer you a free 30-minute review of your digital presence and some fresh ideas you can try out for free.

Digital Marketing | Online Marketing | Web Designer | Website Devleoper | Victor Harbor | Willunga | McLaren Vale

Learn how to think like a marketing pro.

Click here to find out how you can increase turnover and build profit by finding and engaging clients and customers who are excited about your products or services!

Digital Marketing 101

Get regular digital marketing tips without the geek speak or spam.