I don’t know about you but I have been overwhelmed this week by the number of offers of help coming from all corners of this pandemic-ridden world of ours. It’s almost too much to cope with, along with everything else going on around us. I love learning but I can only take on so much at once!
I know a number of small business owners whose business has literally dried up or been shut down over night or are experiencing a significant downturn and they are wondering if they will ever get through this crisis. Many others have had to swiftly adjust or pivot to stay in business. They can be stressful times.
One thing you can do ...
So rather than offering you a ‘free’ training course or a list of 25 more things to put on your to-do list I’m going to suggest you do just one thing for your business, whether you are in mandatory shut down, or business has simply fallen away because everyone is acting out of fear of the unknown and fear of the future.
Serve your customers
That’s it. You know your customers, you know how they are responding to this crisis and you know what they want from your business.
The one single thing that everyone wants whether they are your ideal client or not, is connection, now more than ever – the feeling that they still matter, the feeling of being seen and heard, even when they are isolating at home.
"People don't care how much you know until they know how much you care" - Theodore Roosevelt
There are so many ways you can serve your customers from the comfort of your lounge room chair. Consider some of these ideas – use what you can and don’t get hung up about the rest:
- Share information with them that will help them in their daily lives – you know what their pain points are – how can you help them with the knowledge and experience you have?
- Setup video calls or phone calls to chat to them about how they are faring through this?
- Offer online purchasing and home delivery
- Update your website to include some FAQs around the questions you always get asked
- Post information on social media that connects with and supports your ideal clients
- Nurture the relationship by doing something nice and unexpected for them
- Create new business tools that will help you to rocket back into business when you can
- Learn that new skill you have been wanting to do but haven’t made time for
- Rest, relax, refresh yourself – you will be in a stronger position to serve your customers if you look after yourself
- Plan your post-Covid-19 marketing plan so you can get back to business as soon as possible
- Make a list of all the ways you can enhance your products or services – things clients have been asking for but you haven’t had time to develop
- Get your business more visible on line – people are at home isolating, surfing the net – now is a great time to get your business in front of them
- Consider an opt-in for your website and get it started
- Setup a series of regular customer emails on MailChimp
- Pick up the phone and talk to people – just ask them how they are going with no further agenda than to care for your customers
- Consider a pivot for your business if it’s been nagging away in the back of your brain – scope it out, assess its viability, consider the steps to get there
"The future belongs to those who believe in the beauty of their dreams" - Eleanor Roosevelt
Those Roosevelt’s were right! Keep believing in your dreams and caring for your customers! They will be so grateful
Found a spelling or grammatical error in this post? Then contact me as soon as possible and let me know. In return for your super proof reading, I will offer you a free 30-minute review of your digital presence and some fresh ideas you can try out for free.
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