The benefits of a website can be indirect, which can make them difficult to quantify. Collecting data about the behaviour of your website visitors and what they look at while they are on your site, as well as where they go once they have finished viewing your site can help you tailor your solution to them. It can provide important insights so before you decide whether you need to jump into the digital space, consider these factors.
Gathering a strong email list should be a big goal for your website.
If you can regularly send updates on your crops, farm happenings, baby animals, and seasonal happenings, you’ll build strong relationships with your customers and potential customers.
If nobody know how to get hold of your produce, how will you be able to sell it?
No matter how much you tell people how great your farm is, how clean your production methods are and how delicious your produce is, showing them is much more powerful.
A website not only gives your farm a great online presence, it helps to convey the story of how you produce your unique product, allows you to draw people into the life of the farm and gives you an opportunity to promote products and connect with customers.
You can also use it as an online ordering system to reduce the time you spend doing administrative work collating orders and sorting through specific customers’’ preferences. They can do it for you with an affordable online order form or online store.
Sales from Digital Traffic
Basic Contact Information
It’s also important for people to know how to contact you if they have feedback (positive and negative) about your produce.
This let’s you know what people love about your produce and what areas you can improve in to make even more happy customers – and catch and resolve any quality control issues before they become a major catastrophe!
You may also find people asking for something specific that you hadn’t considered producing, allowing you to consider expanding your product offering and potentially profitability.
Does your Farm need a Website?
Perhaps you don’t produce enough to be able to supply customers every week or your produce is more seasonal than that and you want to be able to sell only when it’s available.
Perhaps you want to test out your product on a small group of customers first before launching to the world
Perhaps you have a successful farmers’ market stall, with a group of loyal customers who return every week.
But even on the days when the sun is shining, the familiar faces are there and everything is good in the world you find yourself scratching your head when you don’t sell out.
You watch people buy more from other stall holders or farmers and you can’t work out why. The unpredictability was bearable when you were first getting started and it was all a novelty. but now you’re wondering if it’s worth it when the cash doesn’t come.
The drive to the market can be cold and lonely. Having a freezer or cold room full of produce that you haven’t moved is frustrating – especially when you know how good it is.
You’re looking for a way to keep the cash flowing, even if the customers aren’t. Because we all know success in produce sales is dependent on the weather, the weekend and the walk-past traffic.
You don’t want to have to go back to accepting saleyard or wholesale prices that don’t reflect the value of what you do every day.
If you grow amazing produce, but you’re not sure where to start with finding new outlets then book a free strategy session.
In around an hour we’ll develop a direction for your marketing to take your farm to the next level..