Let’s face it; we can spend a lot of time on social media, whether it’s Facebook, Instagram or dreaming of your new kitchen on Pinterest.
As a business owner you are competing with a lot of other pages for a reader’s attention, so here are my top 7 tips for writing a great Facebook post that will really connect with your target audience, your Likers and Followers.
1. The First 18 Characters
The first three or four words of your post are indexed by Google to see if your content is any good – so start out your post with keywords that searchers may be looking for.
If you haven’t done any keyword research then there are plenty of free tools available online.
You could start with answerthepublic.com. You get three free keyword searches every day, so you may have to pace yourself, but over time you can get some quality insights into the types of answers people search for in Google. The animation on the home page is interesting too. Go on – go and have a look.
Add links to your website from your Facebook Post. This keeps your Facebook post simple and short and helps to drive traffic to your website.
All good for your Google ranking too.
Use great images with your posts. There are plenty of copyright-free images available. Click here to learn about my top 5 go to sites for amazing images.
4. Keep it Short and Sweet
We’re all busy people and over time as we engage more and more with social media, our concentration spans and tolerance of long posts is decreasing. Better to post 5 short posts at reasonable intervals, than one long post which most people won’t read.
I had a client tell me just yesterday that if she has to click on the Read More button, she doesn’t – she just moves on.
So check out the text you have above the Read More and make sure it contains your key words and speaks to the pain points of your target audience.
5. Solve a Problem
Your Facebook posts should be 80% about solving your target audience’s problems or at the very least giving them something to smile about. The other 20% can be asking your target audience to engage further with you, either by commenting, sending a message or clicking through to something else.
6. Have a Plan
Creating a FB Posting Plan will save you a lot of time. By creating a plan for what you want to post and how often you post, you can create multiple posts in one sitting, then schedule them to be rolled out over the next month or so. Facebook lets you schedule up to 6 months worth of posts. If you set aside 2 or 3 hours each month, you can do all your month’s postings at once, schedule them, and then get on with the rest of your life while Facebook feeds them out to your audience.
A good Posting Plan should include:
- Which key words you want to include in each post’s text
- A link or reference to the image or video you want to include
- The date to be posted
- A way to capture impact, reach, engagement
Try creating six to ten themes you might post about and dot point some post ideas under each one – this is an easy way to create many posts around a similar theme. You might decide that Saturdays are always for posting something savvy about your business (“Savvy Saturdays”), or Mondays are for posting funny business related Memes (“Monday Memes”). Or you might decide to post three times a day on some days and not at all on other days. Whatever you decide, be consistent with your posting schedule. I always recommend posting at least a couple of times each week to keep your brand in front of your audience.
7. Share Your Post
Once you’ve spent time creating great text and finding outstanding images for your post, share it around. Find groups of people who are your target audience and share your post into that group, if the group rules allow.
This gives you a wider audience, reaching people who may not be directly aware of your brand and gives you the opportunity to get new likers, followers or contacts.
The Golden Rule
No matter how often you post, remember that around 80% of your posts should be informative, helpful, problem solving posts aimed at your target audience and your ideal client. Approximately 20% of your post content can ask for engagement, seek feedback or promote your products or services. Much more than that and people may well unfollow you, unlike your page or worse, block your content due to your over-marketing and pushy manner.
“Your content has to be more than just brilliant — it has to give the people the ability to become a better version of themselves.”
— Michelle StinsonRoss,
Managing Director of Marketing Operations, Apogee Results
Found a spelling or grammatical error in this post? Then contact me as soon as possible and let me know. In return for your super proof reading, I will offer you a free 30-minute review of your digital presence and some fresh ideas you can try out for free.
Get in Touch
If you’d like help with your digital or online marketing, then make a time to chat by using the orange button below. I can help you to:
- Clarify your target market.
- Identify the types of posts that will resonate with your target audience
- Help you create a posting plan and manage your social media
- Get your digital presence ranking up, whether it’s through your Facebook or your website.types