What you should know about Google’s helpful content update

Google's Helpful Content Update is aimed at keeping Google in its top position as the world’s leading search engine. That really goes without question. They got to be the best by being very good at what they do.And what they do is provide answers to questions. But not just any answer. The right answer for the exact words that are typed into that search box. And it will even give you suggestions of other things you could be asking that are related to your question. Helpful without a doubt. What is Google's Helpful Content Update? So Google’s new algorithm update shouldn’t…

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Anyone can build a website, right?

Anyone can build a website, right? When you are thinking about getting a new website for your business, whether that is a brand new, built from scratch site, or a complete update of your existing website, it can be easy to fall into the trap that what is on the front end looks simple, so it shouldn’t cost too much or take too long.I wrote here about the pros and cons of a diy website vs. hiring a professional to do the job for you. Both are reasonable routes to take depending on where you are at with your tech skills…

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Your website: 5 easy tips for getting what you want

Your website is one of your most important online assets. We have all heard the horror stories of business owners who have trusted their most important digital asset with a designer and ended up getting something they don’t like because it doesn’t resonate with them, truly reflect the essence of their brand or worse, they simply hate the design.Finding the right designer to work with can be challenging.There are certain questions you should always ask a Web Designer before you begin work with them. I wrote here about those – these questions will set you off on the right path.Web Design is such…

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9 Tips for Writing Great Emails

Keeping in touch with your target audience through great email is one of the best ways to make sure you are getting your brand in front of them. There are at least 6 reasons why your business needs a mailing list. But how do you get your people to actually open the emails that you send them? Every day each one of us is bombarded by more and more information – coming to us through social media, television, radio and digital media such as websites and ads.  Adding emails to the mix means most people who live busy lives will…

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What about me?

Since 1982, courtesy of Moving Pictures, we have been asking “What About Me?” The desire to be heard, seen and to belong is epitomised in this classic 80s hit. But the About page on your website is not the place for you to be seen and heard. What? I don’t want to be the one to break it to you, but your visitors aren’t really on your site to hear your life story or hear about what’s important to you. Disappointing I know. They don’t really care about how you got from where you were to where you are.  They…

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How to Clear your Cache

When you are working with your chosen web designer to develop a new page or a new website, or you are simply making changes on your own website, sometimes it seems they don’t appear, despite your best efforts.If you’re certain that you’ve saved your work and still can’t see the changes, it may mean you need to clear your cache. “Clear my what?” The cache is a storage of items that is used to enhance your web experience. If you’ve been to a website before, some items from that site may be stored in your web browser’s memory.This can mean…

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The top 5 words for your website

When you set out to get a website built it can be a challenging task – there is a lot to think about. You need to consider images for your site, domain names, hosting, search engine optimisation, Google rankings, social media links and what pages to put where.One of the most important decisions you can make is about the tone and content of the words on your site. You've Got 8 Seconds Writing for people to read online is very different to writing for other mediums. When visitors arrive on your site they make an assessment of you as a…

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Attention: How to Get it and How to Keep it

Getting people's attention long enough to come to your website is a huge feat - with nearly 2 billion websites in the world, if you are getting good traffic, you are to be congratulated! Keeping them there is a completely different game! Google rates “Bounce time” – that is how long it takes for someone to bounce off your site – and uses this bounce time in deciding whether your content is worth sending people to in future. Good content, longer bounce times means better Google rankings. Writing copy and blog articles which resonate with your target audience is considered by some…

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Your Website Project needs these 6 critical things

Making the decision that your business needs a website is a key step in getting serious about your business when you are starting up. There are several things you will need before your website project begins and we start designing a site which fully showcases your business, your expertise, your amazing products and incredible services. The sooner you have these organised the sooner we can get started. 1. Definition of your Target Audience If you haven’t already done so, get intimate with your target audience. Who are they? What do they love and hate? What problem can you solve for…

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