From my Desk

If you’ve ever created a brochure for your business you will know that what you put on the front cover is just as important as what goes in the middle but it all has its place.

So you’ve started your business and you want to tell the world your story. Your About Me or About Us page seems like the ideal place, right?

You’ve done all the hard work – you’ve chosen a designer you like and together you’ve created an amazing website. It truly reflects your business, your ethos and targets your key customers. So why aren’t they calling?

If you’ve ever built a house you know it can be stressful with plenty of decisions to be made before you even see a peg in the ground. Taking the leap and having a website built for your business can be a bit like building a house.

If you’ve ever had a shot at designing anything online you will know it is a very different experience to drawing it on paper or thinking about it in your head.

You’ve heard it before, but it really is a perennial fact. A picture is worth a thousand words. Although I haven’t done an exact word count, using images that grab the reader’s attention can pique the interest of a new reader, potential customer or profitable lead to your social media post or blog.

If you’ve just invested in a new or upgraded website it can be disappointing when you Google your business only to find you are not on Page 1 of the search results. With almost 1.7 billion websites in the world, getting to number 1 can be challenging. And it certainly doesn’t happen overnight.

Finding your niche in the world and finding your ideal clients can take time. Working in your niche can be energising and invigorating so it is worth taking the time to really understand what drives your passion.

Getting started in your own business can be as exciting as it is challenging and full of learning. Here’s five ways to avoid the common

Website maintenance is as important as the maintenance you do on your car, your home or any other important asset you own.