The Best Social Media Options for your Business
With so many options on line for social media, digital advertising and reaching out to your target audience it can be difficult to know where to start.
9 Tips for Writing Great Emails
Keeping in touch with your target audience through great email is one of the best ways to make sure you are getting your brand in front of them. There are at least 6 reasons why your business needs a mailing list. But how do you get your people to actually open the emails that you send […]
The top 5 words for your website
When you set out to get a website built, you may not immediately think about the words for your website. It can be a challenging task finding the words for your website – there is a lot to think about. As well as the words, you need to consider images for your site, domain names, […]
Attention: How to Get it and How to Keep it
Getting people’s attention long enough to come to your website is a huge feat – with nearly 2 billion websites in the world, if you are getting good traffic, you are to be congratulated! Keeping them there is a completely different game! Google rates “Bounce time” – that is how long it takes for someone […]
Webcare Plans – do you need to Care?
Is webcare worth it? If you’re like most small business owners, your website can be a great source of new leads and sales if it is constructed well. I wrote here about what a great homepage includes in order to capture the attention of your target market. Just like your car, your website needs regular maintenance. This […]
Creating Trust to Build your Brand
People want to know your business before they do business. Creating trust involves helping potential clients understand your business, how you operate, the products you produce, or services you provide can go a long way to helping them make the first step towards actually engaging with your business. In fact, sharing knowledge can help build […]
Once Upon A Time … How to Tell Stories that Build Effective Customer Engagement
People love stories. We love telling them, we love hearing them, we love sharing others’ stories. Stories inspire us, fuel our imagination and invoke emotions. Sitting around the campfire or over the dinner table we share stories as part of our culture all the time. We share the happy, the sad and the frightening. No […]