Getting your business personality (or brand) to stand out in a crowded digital market place is challenging at the best of times.
With almost 2 billion websites in the world how can you make visitors see your value, understand your ethics and connect with your brand?
Here’s 5 ways to add your business personality to your website:
Website Copy is the words on the pages and the way they are used. The copy on your website is the perfect way to let your personality shine. Using a tone of voice that matches who you are is fundamental for engaging your target audience.
When a reader connects emotionally to the words on your website, they are more likely to stick around and find out more about your business.
- Does the copy on your website reflect your business personality or brand?
- Is it warm and welcoming, have you used a conversational tone?
- Is it energetic and fun, or serious and straightforward?
- Do you use clear terms and avoid industry jargon or do you want to appear to have inside knowledge?
Any of these approaches is appropriate if they match your brand.
Linking your design to your brand is super important to give the look and feel that you want. We consume so many images that the images on your site are really important. But it’s not just about the images.
- Does the design reflect your brand? If your brand is for toys or children’s activities, does your site design appeal to parents and caregivers? Is it child-centric?
- Does your branding showcase your personality?
- Does it express who your business is, what is important to your business and your business priorities?
- Do the design, the layout and the images fit well with the tone of your website copy?
- Does the layout take the reader on a journey where they discover and learn about your business and the benefits of the products or services you provide?
- Is it obvious what you want site visitors to do next?
- Do you have clear calls to action (CTA) that ask for the booking, encourage them to use your contact form or enable them to shop from your online store quickly and easily?
Making it easy for people to interact will help them want to stay on your site. How many times have you left a site because you couldn’t work out how to get in touch or make a booking or seek a quote? I know I’ve done it – if they don’t make it easy, I leave. And I’m guessing I’m not the only one.
I wrote in detail about your About Page here. In short, does it address your reader? Your about page is the perfect place to let your audience now how you can help them.
- What are the benefits and advantages for them engaging your services over someone else’s?
- How do your experiences help you understand and solve their pain point?
Show your own personality here and help your audience connect to the real person behind the business.
Your customer support details should mimic the tone you set on your About page.
Make sure that the person the customer seeks support from is the same person who is helping them solve their overall problem. Keep your support personalised – it goes a long way towards keeping a customer!
- Is customer support easy for your customers to access?
- Do you explain how they can get more support or where they can go to ask questions or find answers?
- Do you have terms and conditions for use on your website?
- How will customer information be utilised by your business?
Ensuring your marketing is on brand means that when people land on your website they get the same ‘vibe’, the same branding, the same voice, the same style. They will know that they have come to the right place.
If all your communication is compatible with your brand and in a way that resonates with your target audience they will know that you are the one to help them when they come to your site.
- Do you use the same phrases to mean the same thing throughout your digital presence?
- Are your products consistently named, labelled, marketed?
- Do you present your business name the same way every time?
Keeping it consistent makes it easy for them to take the next step, whether that is to purchase a product, book a meeting or contact you for a quote.
Found a spelling or grammatical error in this post? Then contact me as soon as possible and let me know. The first person to contact me and let me know will receive a free 30-minute review of their marketing strategy or website and some fresh ideas you can try out for free.
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If you’d like to find out how I can help you build an amazing, customer-loving website, then book a free strategy session.
In around an hour we’ll develop a plan to take your digital presence to the next level.