Is webcare worth it?If you’re like most small business owners, your website can be a great source of new leads and sales if it is constructed well. I wrote here about what a great homepage includes in order to capture the attention of your target market.Just like your car, your website needs regular maintenance. This comes in the form of software updates, security updates, checking for broken links and performance optimisation.If you don’t look after your website, you run the risk of your website breaking down. Or worse, being hacked.I've seen great websites crippled so badly by hackers that it…

People want to know your business before they do business. Helping potential clients understand your business, how you operate, the products you produce, or services you provide can go a long way to helping them make the first step towards actually engaging with your business. In fact, sharing knowledge can help build your credibility as an expert in your field. Sharing something about your business or your speciality area can sometimes resonate with a potential client and encourage them to take the next step. It might lead a potential customer to come into your shop, to pick up the phone…